Emotional vs Rational Investing: Bunny Learns the Smarter Way
A comic Chai-time story that helps you control investing emotions and think clearly - especially when markets go crazy.
Bunny was angry.
“Uncle, mujhe lagta hai market mujhe personally bewakoof bana raha hai!”
I looked up from my chai.
He was red in the face, phone in hand, swiping through his investment app like it had cheated on him.
“Pehle news me tha: ‘India is shining.’ Fir Sensex upar gaya. Maine Mutual funds me investment kar diya. Next day se lagatar stock market girti hi jaarahi hai. Mera to bad-luck hi kharab chal raha hai.”
He slumped on the sofa.
And I smiled.
Because I had seen all this before.
Bunny, the Hero - and His Emotional Investment Roller-coaster
Bunny is not alone.
Most of the investors goes through this Bollywood-style heartbreak.
Market girta hai - we panic.
Market chadta hai - we gets greedy.
News cycle changes - emotions go full Navratri Garba mode.
“Uncle, investing mein logic kaha hai? Ye toh bas emotion ka game lagta hai,” Bunny sighed.
And that’s when I gave him his therapy of the day.
One cup chai. Two biscuits. And market’s truths.
“Bunny,” I said gently, “Market ke signals padho, na ke emotions ke.”
He blinked. “Matlab?”
I said.
“Hummara dimaag hona chahiye investing ka remotewa. Hummara dil nahi.”
Bunny burst out laughing. “Wah Uncle! Lagta hai abhi-abhi P.K. Movie dekh ke aae ho!”
Uncle’s Plan: Emotional Investor ko Rational Banana
1. Understand How Emotions Mess with Your Money
Lemme explain:
Excitement: “Market up 10%! I should invest now before it’s too late.”
Fear: “Market down 5%! I should pull out before I lose more.”
Regret: “I should have invested 6 months ago!”
Hope: “bass jaldi se mutual funds recover ho jaae…”
Your money may not move – but your mind will.
This is emotional investing and it’s financially very harmful.
You’re not investing…
You’re reacting.
“Bunny, investing decisions agar daily emotions se loge, toh portfolio grow nahi kar paaega.”
2. The Rational Investor's Secret Toolkit
Rational investing means you decide BEFORE the storm comes.
How?
Set a plan - SIP, Lumpsum, or mix? Goal based investing only
Decide asset allocation - Kitna equity, kitna debt?
Stick to it - Whether the market is dancing or crying.
It’s like planning a marriage.
You don’t change the wedding date just because it’s raining.
You adjust with umbrellas.
Same with investing.
STAY THE COURSE and keep saying, All is Well..!! All is Well..!!
Bunny, “Uncle, yeh toh same hai jaisa aapne ‘Mutual Fund Timing’ waale blog mein bola tha. Emotions aate jaate rehte hain. But plan - woh rehta hai.”
“Bunny,” I smiled, “You’re becoming ‘Investing Uncle Lite’ version now.”
Visualise the Benefit: From Chaos to Clarity
Bunny imagined it:
No more WhatsApp University
No more panic-selling
No more comparing returns with social media
Instead, he visualized:
Calm monthly SIPs
A 5-year financial goal slowly inching closer
Freedom from the rollercoaster of regret
“Uncle, yeh rational investing boring lagti hai… par hai bhot peaceful.”
“Exactly,” I nodded.
“Excitement ke liye Appu Ghar jaao, Universal Studios jaao ya fir jaao Disney Land.
Wealth ke liye sirf aur sirf systems banao aur bhool jaao.”
Bunny Transformed: From Emotional Investor → To Peaceful Planner
One week later, Bunny called me and said.
He had restructured his investments.
Created a simple 70-30 Equity-Debt plan.
Turned off market notifications.
And started tracking goals - not news headlines.
“Main har baar decision lene se pehle poochta hoon: 'Is this my emotion or my plan speaking?'”
That’s it. Welcome to the world of Rational Thinking.
If Bunny Can, So Can You, My Dear Reader
Look, emotional investing isn’t a character flaw.
It’s a human default setting.
But it’s also changeable.
With a little awareness and maybe an Investing Uncle in your life…
You can become that calm, wise, rational investor others look up to.
“Emotions make great masala for social media - not for Investing.”
Want More Chai-time Wisdom?
Read this next:
Why Timing Mutual Funds Rarely Works – And What to Do Instead
And if this blog made you smile or think deeper, forward it to your favorite emotional investor.
Because investing is better when we grow together - one smart SIP at a time.
See you, My Hero every Sunday at 09:15 AM.
Warm regards,
- Investing Uncle
Hope this blog adds real value to your long-term investing journey.
If YES, Maybe you treat Uncle with a cup of Tea?
Disclaimer: Mutual fund investments are subject to market risks, read all scheme related documents carefully before investing. The past performance of the mutual funds is not necessarily indicative of future performance of the schemes. Investors are requested to review the prospectus carefully and obtain expert professional advice with regard to specific legal, tax and financial implications of the investment/participation. This blog/Website is for Educational purpose only. Any reference should not be treated as any form of Financial Advice.
Any person referred to in this post is purely coincidental. The characters, names, and situations mentioned are for illustrative and educational purposes only and are not intended to represent any real individual.
‘Investing Uncle’ is NISM Series V-A Certified (Mutual Fund Distributor’s Certification Examination) conducted by National Institute of Securities Markets (NISM)
Investing Uncle is not SEBI/AMFI Registered.